Digital Technology in the Management of Quality Service in Tourism Business

Abstract

The objective need for quality management has identified the special role of digital technology in booking services, information and communication systems in the tourism business. The quality of services is one of the most important components of the efficiency and profitability of the tourism industry in the current conditions of tourism development. The quality management system of production processes in the tourism sector should be a continuous process of measures aimed at improving the level of services, improving production elements and introducing innovative technologies. All the processes of designing, ensuring and maintaining the quality of tourism products should be integrated into the quality management system. It has been established that the consistency between the priorities of the enterprise in the field of improving the quality of services and the goals of the overall set of business processes is a condition for the effective and long-term development of the enterprise. The authors determined that modern management and modeling of business processes in enterprises, speed and quality of customer service require a specialized software product developed exclusively for the needs of the tourism industry. Based on the methods of financial analysis, the authors of the article substantiated the economic feasibility of implementing Fox Manager BPA 2.5 software using the example of a travel company. The profitability index of the proposed software product will be 1.6. The estimated payback period is 1.7 years. The authors' suggestions are aimed at creating a modern workplace for sales managers and automation of internal office processes in a travel company using digital technology.