Digital Technology Enables Traditional Culture IP: The Construction Path of Urban Museums

Abstract

With the rapid development of science and technology, the application field of digital technology has been expanded and extended by leaps and bounds, and has been widely and deeply applied in many fields, providing necessary support for the transformation and upgrading and innovative development of related fields and industries. In the process of the construction and development of urban museums, more and more attention has been paid to the full integration and effective application of digital technology, so as to provide the necessary momentum for the activation and innovative development of traditional cultural IP, empower traditional culture, and then radiate new vitality. In this context, the relevant aspects need to effectively strengthen the construction, optimization and innovation of urban museums, make the urban museums show a new vitality in the process of digital technology empowerment, and fully reflect the construction efficiency of IP and digitalization in the aspects of scene construction and digital integration. Based on this, this paper focuses on exploring the construction path of urban museums under the background of traditional cultural IP with digital technology.