Abstract

The purpose of the article is to consider issues related to the legal protection of personal data in the European Union (EU). Based on a systematic approach and the method of comparative law, it is determined that the legal mechanisms of the EU most extensively regulate their scope, create a rigid framework for European and foreign companies and world corporations, and introduce independent regulatory authorities. This system of personal data protection is the most progressive at the moment. It is revealed that in the 20th-century mankind has experienced a rapid breakthrough of its development when the vector of technology progress was a reoriented towards information infrastructure, huge in its scale and universal coverage. Digital technologies led to the third industrial revolution, and they have entered into everyday life, both professional and domestic. Finally, the authors came to the conclusion that personal data protection rules are increasingly expanding. The world community has already realized the need to protect personal information, prevent its uncontrolled use, and the need to take sufficient measures to ensure the protection of information about the private life of everyone. Issues of cross-border transfer of personal data have become particularly important, and the trend towards the implementation of regulations on the personal data protection of an extraterritorial nature can be clearly seen.

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