Digital technologies in the development of visual languages: reflections on experiences of image creation from case studies

Abstract

visual design, technology, education, creative processes keywords New techniques and possibilities of image reproduction are now multiplying and getting diversified. This technological plurality has influenced the way of making and thinking the visual arts, particularly after the 1950’s. Technological artists are more focused on the processes of artistic creation and esthetical exploration than on the production of finished works. Within this context, this article discusses the use of digital technologies in the creation of images from an educational experience in an undergraduate course in Design. After a bibliographic survey, we have analyzed three works developed from the same proposal, which was executed by using digital technologies. The proposal consisted of reading a tale by Italo Calvino and its further transposition into the visual language. The purpose was to stimulate imagination and creative gesture by looking for an original sight, even if obtained by means of technological resources, which are generally meant for the reproduction of images. By looking at the results reached by students, we observed that the portrayal of everyday landscapes and objects showed to be an efficient pedagogical strategy in that, without dispensing the poetical and original sight, it was converted into a possibility of connection with the tangible world, in a counterpoint to the growing predominance of the virtual space. Digital technologies in the development of visual languages: reflections on experiences of image creation from case studies Sara Goldchmit saragold@usp.br Eleida Pereira de Camargo eleidapc@gmail.com University of Sao Paulo strand 2 materials, techniques and processes