Digital Public Health Marketing of Physical Activity and Its Effect on Wellbeing in Saudi Arabia

Abstract

Developing countries experienced insufficient levels of physical activity, particularly Saudi Arabia. In recent decades, Saudi Arabia has been experiencing a significant change in economy, urbanization, modernization, extensive and rapid demographic changes, and lifestyle transformation. These changes had negatively increased sedentary behaviors, inactivity physical activity, and lifestyle. Physical inactivity increases the risk of non-communicable and disease chronic diseases. Objectives: To highlight the gap in information such as gender inequality, cultural sensitivity, and social norms, including geography. Methods: Saudi Digital library, Google scholar, and UOW library. The terms used are “physical activity”, and “exercise” and research strategy were also adopted. Results: The recent Household Sports Practice Survey Bulletin in 2019 showed significant inequality between males and females. Also, the data showed different results relative to school type and gender. There are specific socio-cultural factors that limit women to participate in physical activities. Females have a low rate of total labor participants in the country. Geographical factors should be considered when establishing a promotion plan for physical activity, and there are no studies that focus on the effect of climate on participation in physical activity. Conclusion: The Saudi country has commenced numerous initiatives to improve people's health and well-being, and hopes to achieve this by 2030. It is important to build a community health center for females because there is a segregation policy to separate males from females in public places and workplaces. Having a national policy or promotion plan and collaborating with government parties is important. In addition, monitoring and evaluating the programs is important to ensure their success.