Abstract
This paper investigates the YouTube channel 2inaZoo, using it as a case study to explore the Orientalism embedded in digital media produced by members of the evangelical adoption movement. It builds on the theoretical framework of Digital Orientalism proposed by scholars in other disciplines, applying it to digital rhetoric to investigate how discursive elements unique to digital media, such as YouTube thumbnails and intro clips, can construct Orientalist meaning in texts. Through a landscape analysis of 2inaZoo’s YouTube homepage and inductive coding of their fifteen most popular videos, this paper uses the framework of Digital Orientalism to argue that 2inaZoo uses digital tools to perpetuate Orientalist discourse through objectification, essentialism, and commodification.
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