Abstract
Cumulative usage of digital media by customers, most of the companies are exploitation the digital marketing to get the access towards their target clients and markets. With the development of mobile technologies, mobile services have become an essential part of people's lives. After an ample research a series of advance experimentation and development, the mobile technology emerged and enters into more advance 5-G period. The purpose of this study is to examine various marketing strategies and investigate Pakistani consumers’ approach towards the existing mobile services and classify the factors affecting their preferences towards 5-G acceptance. With a view to accomplish this study. A cross-sectional technique with the help of questionnaire was used to collect data. 15 to 45 years age people male & female were our targeted audience from the different places of Multan city (Punjab province) Pakistan. 500 questionnaires were distributed and received (n) 430 which were completed by all aspects. (F=58%) & (M=42%). SPSS, (22nd) version used for data analysis. After the data analysis and discussion, (r) correlation was retrospection that (DV), (IV) & (MV) have a strong and positive relationship between each other. (r2) regression analysis also showed the confident, positive and durable relation among the all variables. Results show that the convenience, price, service quality, self-efficacy and value are the factors affecting consumers’ acceptance in the presence of a moderator that is perceived usefulness. Suggested an extended TAM (Technology Acceptance Model) for checking consumer’s behavior towards 5-G mobile services. Consumers should adopt the new technology and utilize it for the benefits of him/herself and for the community, nation and state.
Highlights
Prior to going to introduce the appropriate presentation of the computerized advertising of 3 age and its acknowledgment conduct
The purpose of this study is to examine various marketing strategies and investigate Pakistani consumers’ approach towards the existing mobile services and classify the factors affecting their preferences towards 5-G acceptance
Unit of Analysis The point of the review is to analyze the connection between service quality, price, perceived value, convenience, and computer self-efficacy and consumer acceptance in the presence of an intervening variable that is perceived usefulness
Summary
Prior to going to introduce the appropriate presentation of the computerized advertising of 3 age and its acknowledgment conduct. In the computerized promoting discussion 1G to ahead 5G, with the expanding utilization of advanced media by shoppers, more organizations are utilizing computerized showcasing to arrive at their objective business sectors. Computerized Promoting is alluded to as e-showcasing and incorporates advanced or web based publicizing, which conveys advertising messages to clients. The need of advance and further developed innovation has been emerged because of progressive changes occurring in innovation. It has been arisen on the two scales huge and limited scope for example telephones which are presently days become savvy ones. Original (1G) has been trailed by zero age and presented in year 1980 and alluded as principles of simple media transmission. The vast majority all over the planet is utilizing 2G, the subsequent age has been overhauled as far as advantages and has been presented in a genuine of updated forms for instance 2.5G, 2.75G, 3G and 4G
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