Abstract
According to the World Bank experts, the widespread adoption of digital technologies in the countries of the Middle East and North Africa (MENA) will bring huge social and economic benefits amounting to hundreds of billions of dollars a year, and a much – needed surge in new technologies and job creation. While the Middle East is far behind when it comes to digital transformation, better logistics, tax incentives, free zones and innovative ideas have propelled the region into new uncharted innovation spaces. From Metaverse and free zones to e@commerce and many others, the region is truly entering a «Golden Age» of digital adoption. Initially slow in adopting digital technologies, governments have made huge strides in helping their regions catch up with and even outperform many global markets including Western countries. Now, a range of investments, such as the 2023 launch of the Metaverse Academy in Saudi Arabia and Dubai, is taking the Middle East and Africa to new heights and creating many opportunities for digital retailers and business communities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Scientific notes of the Russian academy of entrepreneurship
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
