Digital Economy: Terminology And Efficiency

Abstract

Modern digital transformation of the economy is impossible without the development of innovative knowledge, competencies, network interaction. Technological modernization of economic processes causes a change in the needs of society to the professional and personal qualities of a person. Currently, every specialist who wants to be successful in an organization must have special “digital” knowledge. The transition to a digital model of economic development involves a high concentration of knowledge-intensive production, knowledge and technology. At the same time, a variety of new terms used in scientific and journalistic works devoted to digital technologies lead to difficulties in understanding the essence of the phenomena of the digital economy. The article clarifies the terminology and scope of the conceptual apparatus of the digital economy, notes the differences in research approaches in relation to the interpretation of the categorical apparatus. In particular, such terms as digital management, digital marketing, digital hygiene, digital leaders, digital talents, etc. are updated. Refining the conceptual apparatus allows us to formulate relevant knowledge and skills for the preparation of highly qualified personnel that meet the modern requirements of technological modernization. Determining the digitalization of the economy and efficiency optimizes business processes. Transformations and refinement of the categorical and conceptual apparatus will allow to form professional ideas about the processes occurring in the ecosystem under digitalization conditions.