Digital Capability and Business Model Innovation by Big Data Technology: The Mediating Role of Resource Reconfiguration

Abstract

Under the background of digital economy era, manufacturing enterprises are faced with complex and changeable economic environment, competitive market environment and policy environment for transformation and upgrading. In order to adapt to environmental development, maintain competitive advantages and achieve new value creation goals, it is necessary to cultivate and build appropriate digital capabilities, including digital opportunity identification and digital resource coordination. This paper takes resource reconstruction as a subdivision perspective, takes manufacturing enterprises as the research object, and takes enterprise innovation practice as the explained variable, and discusses the path mechanism of capability-resource-innovation. Therefore, this paper proposes a research hypothesis around the relationship among enterprise digital capability, resource reconstruction and business model innovation, constructs a theoretical model among the three, and applies the hierarchical regression analysis method to conduct an empirical study on the data of 210 enterprises obtained through questionnaire survey, and tests these hypotheses. The results show that digital opportunity identification ability and digital resource collaboration ability have significant positive impact on business model innovation. Resource restructuring also has a positive effect on business model innovation; Enterprise digital opportunity identification ability and digital resource collaboration ability positively influence resource restructuring. In addition, resource restructuring plays an intermediary role between digital capability and business model innovation.