Abstract

1. Business and the Internet. 2. A Framework for Digital Business. 3. How Does the Internet Affect Buyer Behavior. 4. How Does the Internet Affect Businesses. 5. Technology and the Digital Marketplace. 6. Policy and the Digital Marketplace. 7. The Evolution of Digital Business. 8. Strategic Planning for Digital Business. 9. Developing Business Intelligence with Online Research. 10. Digital Content and Business Activity. 11. Digital Channels and Business Activity. 12. Digital Communications and Business Activity. 13. Digital Business to Business. 14. Focus on the Future: Relationship Management for Digital Business.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call