Difficulties and Strategies of the Development of Traditional Ethnic Sports Culture in Colleges and Universities Under the Background of the New Era

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Culture is the soul of a country and a nation, and cultural confidence is the spiritual backbone of a nation to prosperity 
 and future-oriented. Traditional national sports has a long history in China and is the birthplace of sports culture. Digging and 
 sorting out our excellent sports culture resources and integrating them into college sports teaching can not only improve college 
 students’ recognition of traditional sports culture, but also promote the inheritance and development of traditional national sports. 
 This paper analyzes the characteristics and difficulties of the development of national traditional sports culture in colleges and 
 universities under the background of the new era, and puts forward the corresponding development strategies.