Abstract
The advent of the "Internet plus" era has brought a new round of major opportunities for the development of innovation and entrepreneurship. College students, as the youngest subject of innovation and entrepreneurship under the new situation, face many opportunities and challenges as well as opportunities. Firstly, this paper analyzes the current situation of college students' innovation and entrepreneurship from the aspects of policy orientation, college education and social environment. Secondly, it points out the main difficulties faced by college students' innovation and entrepreneurship. That is, the policy guarantee is insufficient, the innovation and entrepreneurship education system needs to be improved, and the social level lacks support. Finally, it puts forward corresponding optimization suggestions for the above three aspects, which provides a valuable reference for the development of college students' innovation and entrepreneurship.
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