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Open Accesshttps://doi.org/10.30958/ajbe.10-3-3
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Cite Publication Date: May 30, 2024 | |
 Citations: 1 |  License type: cc-by-nc |
Differentiation, Cost Leadership, or Ending Up in the Middle? A Reflection on the Viability of Porter’s Generic Strategies through a Case Study Comparison of McDonalds and Starbucks
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