Differences in sustainability approaches from the mission statements of museums – the case of CEE and other European contemporary art museums

Abstract

ABSTRACTResearch on sustainability in museums typically focuses on one dimension of sustainability, with little research on a holistic understanding of sustainability. Research on how museums align with sustainability is not a new topic, but rare in the context of contemporary art museums. The paper aims to analyse how European contemporary art museums have incorporated sustainability into their mission statements. The study uses a qualitative discourse analysis method to examine the content of the missions of 50 European contemporary art museums. From a regional perspective, in general, an openness towards sustainability and a holistic approach is less visible in the mission, but more so in non-CEE countries. Environmental management, economic stability and innovative, proactive behaviour are also stronger in non-CEE countries. In terms of societal roles CEE museums are primarily concerned with educating society, while non-CEE museums are already playing the role of the agent of change in social transformation.