Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples

Abstract

In the current era of network information, mobile phones have become indispensable tools that bring convenience and facilitate communication for people worldwide. As two of the most prominent players in the mobile phone industry, Huawei and Apple have both introduced highly popular smartphones in recent years. However, many consumers face the dilemma of choosing between these two brands when making a purchase decision. The purpose of this thesis is to compare and contrast the marketing strategies employed by Huawei and Apple, highlighting the advantages and disadvantages of each brand from a marketing perspective. By presenting a comprehensive analysis of these two companies, readers will be equipped with the information needed to make informed decisions based on their personal preferences and needs. To accomplish this, the study will delve into the specific marketing methods utilized by each company, including their branding, advertising, and pricing strategies. By examining the strengths and weaknesses of these approaches, the paper will provide a nuanced understanding of the marketing tactics employed by Huawei and Apple. In conclusion, this thesis aims to offer valuable insights into the marketing strategies of Huawei and Apple, ultimately empowering readers to make more informed purchasing decisions. By understanding the distinctive characteristics of each brand, consumers can choose the smartphone that best fits their individual preferences and needs.