Differences in Emotional Preferences toward Urban Green Spaces among Various Cultural Groups in Macau and Their Influencing Factors

Abstract

This study explores the diversity in emotional tendencies and needs toward urban green spaces (UGSs) among people from different cultural backgrounds in the wave of cultural integration. We utilized social media data as research tools, gathering a wide range of perspectives and voices. Utilizing geolocation data from 176 UGSs in Macau, we collected 139,162 social media comments to analyze the emotional perceptions of different cultural groups. Furthermore, we conducted regression analysis on the number of posts and emotional intensity values from four linguistic groups—Chinese, English, Southeast Asian languages, and Portuguese—in UGSs, correlating them with ten locally relevant landscape features. Our findings reveal diverse attitudes, emotional inclinations, and functional and design needs of different linguistic groups toward UGSs, as follows: (1) there were significant differences in emotional intensity and tweet counts across 176 UGSs; (2) Chinese and Portuguese speakers showed a more positive attitude toward plazas and natural ecological areas, whereas English- and Southeast-Asian-language speakers tended to favor recreational areas and suburban parks; (3) Chinese speakers exhibited a more positive emotional intensity toward sports facilities, while English speakers placed more emphasis on green space areas, architecture, sports infrastructure, and plant landscapes; (4) there was no specific landscape feature preference for Portuguese- and Southeast-Asian-language speakers. This research not only deepens our understanding of the emotional perceptions and preferences of UGSs among different cultural groups but also explores the association between these groups and various urban landscape features. This provides important theoretical and practical insights for future UGS planning, construction, and promoting multicultural coexistence for sustainable urban development.