Abstract
The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.
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