Abstract
Nowadays, online shopping has become a very common form of shopping in China. The sales of shopping carnivals such as 618 and single day also allow people to intuitively see the continuous development of e-commerce platforms. But in fact, the Internet only entered China in early 2000, and e-commerce has developed so rapidly in just a dozen years. However, looking back at the United States, a country where the Internet was first used and developed, why do U.S. e-commerce platforms not gain such a large market share as China's e-commerce platforms? This paper takes this as a premise, compares the e-commerce brands of Amazon, the most important e-commerce industry in the United States, and Alibaba, the famous e-commerce company in China, to explore the differences between Chinese and American e-commerce, and analyzes the possible reasons for these differences.
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