Abstract

The da'wah communication strategy is basic policy of da'wah organizations which are options and alternatives that are directly related tothe achievement of da'wah goals, namely guiding relationships, organizing communication, developing and improving mad'u action patterns so that they are in accordance with Islamic teachings after considering internal conditions and external conditions. , then main problem is: the communication strategy of da'wah in empowering labor community in Panjang District, Bandar Lampung City to improve practice of religious implementation. The importance of da'wah communication to poor is an effort to help them maintain unity by enabling them to influence and react to one another. Where role of da'wah communication in social relations is clearly main foundation for realizing social interaction which in Islamic teachings is known as silaturrahim. To find out inhibiting factors in preaching to labor community.This research is a field research, which is a research conducted in real life. The nature of this research is descriptive. The main method in this study author uses interview method, namely method of data collection by way of question and answer between one or more parties to obtain necessary information. The observation method is a way of collecting data by systematically recording symptoms that appear on object of research when research takes place. The documentation method is a collection of verbal data in form of writing, called narrow meaning documentation. Meanwhile, data analysis uses analytical and qualitative methods, meaning that analysis is based on quality (value or price) and not based on numbers or quantities. The da'i communication strategy for da'i in Panjanga District is to provide motivation, including through da'wah messages (materials) that are conveyed to community. With guidance carried out by da'I in Panjang District covering religious matters such as praying 5 times a day, memorizing prayers, managing corpses and protecting environment. The biggest inhibiting factor felt was factor of mad'u, especially in terms of understanding message (sematic), closed to change (self-image), and motivation where this was marked by passiveness of communicant in receiving da'wah from da'i, in sense of da'i cannot fully know semantic knowledge possessed by community.

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