Abstract
The article describes the potential use of didactic games in the process of activation of cognitive activity of students. Theoretical basis of this active learning technique, as a business game; describes the advantages of the game method of tea-ching. The paper contains information from the personal experience of the author. The role of educational business games and the necessity of its use. See the list of special sessions with students for professional mobility, achieve career growth. In conclusion, lists the principles of psycho-pedagogical nature solved in the framework of the professional training of PR specialists. The results of the study may be of interest to teachers, gra-duate students interested in developing and using educational business games in the system of higher professional education.
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