Abstract
The objective of this study is to identify the areas of opportunity for micro, small and medium enterprises (MPyMES) in the Huasteca region of Hidalgo, which can be optimized through the use of IT. An exploratory and descriptive investigation was carried out, with a quantitative approach through the Malhotra methodology,Three ways were raised with respect to the use of ITs, the MPyMES. Why don't they use IT? If they use IT, in what processes do they use them? What other processes through IT can be strengthened ?, the research results reveal that some of the MPyMES do not incorporate IT, because they consider that its implementation is expensive, additionally there is no experience to implement it.This study intends on the one hand, identifies all areas of opportunity in the area of ITs presented by MPyMES and on the other hand serves this information as an element of entry to the CATI Academic Body, for the management of their movements that have those aspects that impact on microenterprises, thus fulfilling the social commitment that as a group of researchers has with society.
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