Abstract

In the article the expediency of using a performance approach to the management of organizations and enterprises was substantiated based on the results of analyzing the peculiarities of modern business conditions. To ensure success management, the methodological approach to diagnosing the economic performance of logistics activities on the ground of using the dynamic standard method was improved. The proposed methodological approach, in contrast to the existing ones, allows during the integrated assessment of economic performance to characterize the level of fulfillment of the condition for the efficient use of the resources during the logistics activities implementation. For the practical implementation of the proposed methodological approach, firstly, an algorithm was developed for integrated assessment by the method of dynamic standards based on the adaptation of the methodology of its implementation to the essence and content of a complex and multifaceted phenomenon of economic efficiency; secondly, the list of the main indicators of economic performance of logistics activity was made on the basis of the system approach which has allowed to form the list of indicators which reflect results, expenses and resources of logistics activity in their interrelation; thirdly, the dynamic standard of economic performance of logistics activity was substantiated on the basis of results of the research made by the method of the hierarchies analysis. The proposed dynamic standard is a reference model for the efficient use of the resources of the organization for logistics activities. To obtain the results, the following research methods were used: historical, generalization, abstraction, comparison, analogy, modeling, formalization, analysis, synthesis, deduction, induction, systems approach, expert evaluations, pairwise comparison, hierarchy analysis and dynamic standard. The proposed research results can be used by managers who are interested in organizing logistics activities in accordance with the requirements to successful development in modern business environment.

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