Abstract
The Hongyan Spirit of Chongqing is a significant part of education for college students’ ideal and belief in China. Against the background of new media, this very spirit is thrown into the realistic crisis of being dispelled, entertained and forgotten. In order to strengthen the efficiency of education of college students’ ideal and belief in real earnest, it is of paramount importance, based on the deep understanding of the times’ implication for the Hongyan Spirit from the perspective of new media, to switch the system of communication utterance, innovate the way how dissemination vehicles integrate and explore an educational path tallied with features of new media.
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