Development Strategies of the Bahari Jawai Marine Tourism Coast Area Based on Community Empowerment in Sambas Regency

Abstract

Tourism is an important sector that can increase coastal country’s economies. The industry of tourism has been increasing in recent years and it can generate job opportunities, reduce outward migration, increase the income level, and improve the livelihood of local communities. This paper outlines the potentials and characteristics of natural and human resources as a proponent of the development of marine coast tourism based on community empowerment. This study aims to analyze the potential of resources and the suitability of tourism area which is supporting the attraction of tourists factor to come to Bahari Jawai beach and to develop a strategy for developing the marine tourism area of Sambas Regency based on natural resource potential, perceptions, participation, and aspirations of tourists and the community local. This research method is a descriptive method with the nature of a case study. Data collection was using observation and literature review and was analyzed with quantitative and qualitative analysis on each indicator. The development strategies in this study are 1). Strengthening marine tourism management; 2). Optimizing promotion and socialization on internet media; 3). Optimizing institutional roles in improving coastal security systems and health protocols; 4). Development of accessibility such as supporting facilities for coastal facilities and infrastructure.