Abstract

The type of research used in this study is a type of qualitative research. As for the data obtained are from books, journals, articles, magazines, news, theses, and other libraries. Indonesia is a country heritage that has a role is Batak ulos weaving products. Batak ulos weaving products are woven fabrics made by the ancestors of  the Batak tribe for generation since ancient times. Ulos are usually used as shawls and clothes that have a variety of distinctive and interesting motifs. This ulos cloth is also used for formal events such as weddings, mourning, and traditional event. In the development of ulos Batak products, we can improve the quality and quantity of a product, expand the product market, and increase the added value of products. Batak ulos weaving also has enormous potential that can be sold at a fairly high price. Ulos Batak weaving products can also be exported abroad and are able to compete in the modern market. This is a way to increase the country’s foreigh exchange. In the development of Batak Ulos weaving products has a positive impact on economic growth and sustainable development. However, product development must be carried out with due regard to aspects of sustainability and preservation of culture and the environment. Product exhibitions can also be a means to promote Batak ulos weaving products to the wider community.

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