Abstract

Tourism industry can be considered one of the ancient industries of the world. With the growth of science, technology and revolutionary changes that have been taken place in the field of transportation and communication have contributed massively to the development of tourist trade all over the world. National policies and increased economy is also affecting tourism positively. India has full potential to become a major global destination. A state like Rajasthan has all ingredients and elements to become a model state for tourism in the country. Rajasthan is one of the most popular tourist destination in India, for both domestic and international tourists. Rajasthan attract tourists for its historical forts, palaces, art and culture with its slogan ‘Padharo mhare desh’ Every third foreign tourist visiting India travels to Rajasthan as it is part of the Golden Triangle for tourists visiting India. Rajasthan is easily accessible to other states in India through air and rail. Replete with one of its kind and world famous handicraft, royal delicacies, scenic beauty like Udaipur, Mt.abu, and many more things make a perfect blend for tourists but still there are many aspects which can be worked upon to facilitate international guests and generate new income sources for localites. This article analyse the factors of Rajasthan tourism which are very much important for tourist satisfaction. It also attempts to understand overall impact of this industry on people living here.

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