Development of the restaurant business in Ukraine

Abstract

The purpose of the article is to consider aspects of the development of the restaurant industry in Ukraine. Today, in Ukraine, not only the quality of products, but also the provision of services and appropriate service in various spheres of activity is of great importance in the restaurant industry. The provision of services is something that combines the organization of meals and recreation with elements of additional service and is an integral part of the activity of restaurant establishments. Providing services of higher quality, in comparison with competitors, is one of the priority directions for the formation of strategic competitive advantages. It should also be noted that the provision of services should not only satisfy the needs of consumers, but also exceed their expectations. It is because of this that the owner or relevant specialists of restaurant establishments need to conduct an analysis of their target audience more often in order to identify the needs and expectations of customers as accurately as possible. The methodology is based on the principles of systematicity and scientificity. Such methods as analytical-synthetic, the method of comparative analysis were used. Scientific novelty. In the scientific study, the attention is focused on the advanced study of the development of the restaurant industry in Ukraine, the analysis of influencing factors and the forecasting of its development prospects. Research results. It is recognized that the modern factors of the organizational and economic development of public catering in the world are also based on a deep study of the requests and needs of consumers, the use of information technologies and mobile communication to ensure the process of selling services. Proposed ways to modernize culinary education in Ukraine.