Development of the new employment forms in the context of digital transformation of the economy

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The article deals with the problems of the formation of new forms of employment under the influence of digitalisation processes and a protracted economic crisis. The purpose of the study is to consider the little-studied aspects of development of the new forms of employment in the conditions of the “fourth industrial revolution” and determine their prospects. The work shows that the spread of new forms of employment in the context of the formation of a new technological order indicates the digital transformation of the economy and at the same time acts as a response to the economic crisis caused by the obsolescence of the industries of the outgoing modes due to the gradual exhaustion of their efficiency, including impact of the recent COVID-19 pandemic. At the same time, the introduction of new elements of employment into the system of social and labor relations does not eliminate the previously existing conflicts of interests of their participants, but ensures a more dynamic development of the labor market and increases the adaptive potential of workers. Particular attention is paid to such forms of work organization as mobile work based on information and communication technologies, work on platforms and sharing of employees’ labor. The authors conduct a comparative analysis of the advantages and disadvantages of these forms of employment based on employers’ and employees’ interests and points of view. Reserves of growth and restrictions on the development of new forms of employment have been identified. Attention is focused on the social and cultural consequences of increased flexibility and mobility of labor relations in the context of the development of new non-standard forms of employment. The results of the study can be used in developing areas for improvement of employment policy in the context of further deployment of digitalisation processes.