DEVELOPMENT OF SPA TOURISM - POSSIBILITY OF RECONSTRUCTION OF LEMEŠKA SPA IN THE SYSTEM OF CROSS-BORDER COOPERATION BETWEEN SERBIA AND HUNGARY

Abstract

With the development of medicine and awareness of the value of medicinal thermal waters, the trend of spa and medical tourism was gaining enormous proportions after the Second World War. New tourist places are being introduced and built, thus becoming centers of cultural events, sports competitions, scientific and professional gatherings. As for Vojvodina, this trend did not have an upward trend. There was no interest from social and economic organizations to invest more in tourism. For this reason, spas survived only by joining health care facilities and obtaining the status of their ward. Visitors were no longer satisfied with the standard offer placed on the market. It was no longer enough to say that water and mud were healing, the spa became the seat of social tourism. The authors of the paper presented a part of their many years of research related to the possibility of rebuilding the Lemeška Spa in cooperation with the state of Hungary, which has been out of operation for many years. More specifically, only part of the study of the feasibility and research of the authors is presented. The aim of the paper is to show the importance of reconstruction of the spa facility, both for Vojvodina itself and for the wider tourist market.