Abstract
In 2003, the State Administration of Radio, Film and Television (SARFT) determine those network development years and released a policy document. This indicates that management is aware of the importance of pay TV and digital TV and hoping to promote the development of network services and system integration, and change the business model of the radio and television industry has long rely solely on advertising. As of July 2009, approved by the State Administration of Radio, Film and Television to set up a pay TV channel has 142 units, divided into two categories broadcast on nationwide broadcast and province. In 7 years, the national digital pay TV channels from scratch, from small to large, from more than 20 of the initial development to the current level of 142, the number increased by 7 times. Judging from the number of digital pay channels have begun to take shape, the categories covered very rich. But from the overall development situation of Chinese digital TV, pay-TV channels, the number of users is far less than the (wired) digital TV subscribers, the development is very optimistic. 2010 cable industry revenues constitute the revenue of the premium channels is also very small. At present, China has a number of pay-TV channels integrated operating agencies, the premium channels transmission operators institutions user access and pay channels, operations, CCTV and local TV stations to form a pay channels.
Highlights
In 2003, the State Administration of Radio, Film and Television (SARFT) determine those network development years and released a policy document. This indicates that management is aware of the importance of pay TV and digital TV and hoping to promote the development of network services and system integration, and change the business model of the radio and television industry has long rely solely on advertising
As of July 2009, approved by the State Administration of Radio, Film and Television to set up a pay TV channel has 142 units, divided into two categories broadcast on nationwide broadcast and province
In 7 years, the national digital pay TV channels from scratch, from small to large, from more than 20 of the initial development to the current level of 142, the number increased by 7 times
Summary
In January 2003, the State Administration of Radio Film and Television (SARFT) determined this year to be the Year of the network, and its main tasks are firstly to develop the Pay television, focusing on central and local governments, the establishment of the program operation of the network business, transport, service delivery platform. (Zhou & Ou, 2008)As of July 2009, approved by the State Administration of Radio, there are 142 set of offering Pay television channels which have been divided into two types of broadcast: the national broadcast and the province. On December 1, 2003, the State Administration of Radio Film and Television issued “a Radio and Television Cable Digital Pay Channel Business Management Interim Measures (Trial)” (GF Office of the word [2003] 1190), the file has clear regulations on the start-up and operation of pay channels, program requirements, services and supervision. On June 7, 2004, the State Administration of Radio Film and Television has released "views on the promotion of digital cable radio and television pay channel operator industrialization (GF community word [2004] No 569), on the specific operational problems of the pay channels do the relevant provisions
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