Abstract
Since the early 1980's the number of retail shops has declined, while the real volume of retail sales has increased in Japan. The MITI introduced the convenience store from the United States as a new retail type for modernizing small stores in the early 1970's. Curiously, it has seen a significant increase, and now accounts for over 50 000 units nation wide. It has developed not only in urban area but also in rural area. Various location types are seen. It enters into a phase of hard competition between stores. Many traditional small individual retail shops run into closure with the apparition of the convenience store. The convenience store fitted the contemporary life style by extending business hours and an adequate marketing strategy. It sells time and merchandise conveniences for consumers introducing sophisticated management and logistics systems by POS and EOS.
Published Version
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