Abstract
The purpose of this paper is designed to search for the subjective and objective aspects of tourism services as a part of an overall pilgrimage experience. The aim of this paper is to determine and review the respondents’ opinion regarding the general image of the temple and overall satisfaction towards each factors of big temple which has historic and cultural significance for some and is a venue of shrine pilgrimage for others. The paper will lead to a better understanding of the factors that contribute to the tourist experience's enhancement and thus draw more visitors.
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