ТУРИСТИЧНІ ШЛЯХИ ЯК ЗАСІБ ПОПУЛЯРИЗАЦІЇ КУЛЬТУРНОЇ СПАДЩИНИ

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The article presents the results of research on the prospects for developing tourist routes. In the modern world, where globalization and rapid technological advancement significantly alter our way of life, the preservation and promotion of cultural heritage gain particular importance. A crucial task today is the preservation and promotion of national cultural heritage. One of the effective ways to achieve this goal is the development of tourist routes, which not only preserve historical and cultural sites but also make them accessible to a wide audience. Cultural heritage can serve as an important factor in the development of tourism and the economy. Tourist routes not only contribute to the preservation and promotion of historical and cultural landmarks but also foster regional economic growth by attracting tourists. Research on these routes helps create conditions for the sustainable development of tourism. This is especially important in the context of globalization and the growing interest in cultural tourism, which allows countries and regions to maintain their identity and cultural uniqueness. Research on tourist routes helps identify new opportunities for infrastructure development, the creation of new jobs, and the improvement of the quality of life for local residents. Cultural tourism is a form of tourism that focuses on the cultural aspects of a destination, including its history, heritage, arts, customs, and traditions. It involves visiting places of historical or cultural significance, such as museums, galleries, historical sites, and cultural festivals, with the intent to learn about and experience the local culture and lifestyle. Tourist routes are a powerful means of promoting cultural heritage. By providing structured and engaging ways for visitors to experience cultural sites, these routes help preserve and celebrate the unique cultural identities of different regions. They offer educational benefits, support local economies, and foster a deeper appreciation for cultural diversity and heritage. The article characterizes the main forms of tourist routes, highlighting their role in the preservation of cultural heritage.