Abstract
The article is aimed at the development of measures for optimization of the product supply chain by using modern blockchane technology. The world statistics on counterfeit turnover, which is 3.3% per year, which is equivalent to $ 500 billion (2017), which is very relevant for Ukraine, is analyzed. The technology and algorithms for supply chain optimization is achieved by analyzing data from each point and identifying problem processes and Points are considered. The use of smart contract technology in the blockchain system is proposed to ensure the safety and security of the goods (cargo), to track the origin of the goods, route, stages of transportation and its originality, by creating records at each point of stay of the goods.
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