Development of listening competence in business education

Abstract

Previous research indicates that listening is the most important type of oral communication in the workplace. Unfortunately, there is little evidence showing that business programs share this view. The goal of this literature review is to close the gap between employer preferences and business school priorities, thereby enhancing the listening competence of business graduates. Research has identified four listening styles. Task-oriented listening and critical listening focus on message content whereas relational listening and analytical listening are relationally oriented. Although competence in all four styles is needed, the most appropriate style to use is contingent on why one is listening. We propose a systems approach utilizing the ADIE (assessment, design, implementation, evaluation) model for developing the listening competence of business students.