Abstract
Objective: One of the SDGs is to reduce inequality, including through economic empowerment for communities and improving access to technology. This research aims to: 1) explore the economic, philosophical, and cultural potential of Madura Odheng crafts; 2) develop a digital-based creative economy for Odheng crafts; 3) advance relatively underdeveloped areas through culture-based sustainable development. Method: The research method used is qualitative, employing exploratory research techniques. To obtain comprehensive data, the data collection methods include interviews, documentation, observation, and literature review. The data is then analyzed qualitatively following the stages proposed by Miles and Huberman. Results and Discussion: The results of the study show that the application of digital technology in the marketing and production of Odheng crafts has proven effective in enhancing competitiveness and market reach. E-commerce platforms, social media, and mobile applications help expand market access both nationally and internationally. Research Implications: The development of digital-based Odheng crafts supports sustainable development goals by creating an inclusive and sustainable economy. Originality/Value: the state of the art and the novelty expected from this research is the result of a study that addresses community welfare issues based on the potential of local culture as an economic source, primarily to address welfare issues in relatively underdeveloped areas. This involves analyzing regional typology based on the Klassen typology.
Published Version
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