Abstract

Augmented Reality (AR) in industrial applications connects users across digital and physical worlds and coupled with rapid return of investment, easy adoption, and as a meaningful way to stand out from the competition, AR is quickly becoming increasingly common in the industrial world. This paper first provides the reader with a description on what exactly is augmented reality and the difference between augmented reality and virtual reality, before moving onto describing the scope of this new application for an organisation like Howden. A brief analysis of how augmented reality is quickly finding a footing within this sphere is offered alongside an overview of the main players and actors. The paper then focuses on how the 3D CAD modelling already completed by the research and development, bare-shaft engineering and package engineering teams can be utilised in the rapid development of augmented reality applications. Examples of how Howden are developing and using these AR applications are then given with specific reference to the Screw sales teams using them to show prospective clients the model of their package / machine; the Screw package build teams sharing knowledge using AR during package fit-out and hazard and operability studies; the bare-shaft test team using AR within their acoustic enclosure and finally the impact of AR in the service teams. The paper concludes with how, as this technology becomes more mainstream, manufacturers adopting AR can significantly add value to their customers experience both in terms of service and satisfaction but also differentiate themselves from their competitors.

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