Abstract
The subject of the research is the process of constructing recommendations in individual insurance tasks. The aim is to develop an approach for building recommendations in personalized insurance projects using temporal knowledge to adapt proposed insurance plans according to client behavior on insurance company websites. Objectives: to structure temporal rules considering the peculiarities of the online insurance recommendation process; to develop a method for constructing recommendations for insurance product selection using temporal knowledge. Conclusions: temporal rules have been structured for the task of building recommendations in personalized insurance projects. These rules generalize behavior in relative time for multiple users, enabling the generalization of user action sequences. A method for constructing online recommendations using temporal knowledge has been developed. The method consists of two phases: temporal knowledge formation and recommendation construction. The first phase is performed offline and is designed to form a base of temporal rules that generalize knowledge about user behavior. The second phase is executed online and involves refining and further utilizing temporal rules to adapt recommendations according to current user behavior. The method enables prompt adaptation of recommendations considering the user's current actions, creating conditions for increasing user trust in the recommender system's proposals.
Published Version
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