Abstract
In addition to offering education and conducting research, transferring knowledge from academia to society is the third core task of universities, their so-called Third Mission. A framework for transferring research results from science to society and integrating everyday problems into scientific research is a crucial starting point for academics seeking to generate solutions to socio-economic problems. At the beginning of the European University Alliance EURECA-PRO cooperation there were disparate understandings of Third Mission; as a result, related research and activities were variably conducted. Given that a common Third Mission strategy is a fundamental requirement for the establishment of the European University Alliance, EURECA-PRO is focused on all partner universities coming to a common Third Mission understanding. One way to pursue this goal is presenting EURECA-PRO scientific research from each university in video form. These videos have a clear and targeted focus on being relevant to everyday life; initial results show that this kind of science communication is both well accepted by scientists and supportive of developing a common Third Mission understanding within EURECA-PRO.
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