Development of a diversification strategy for the defense industry organization based on the integration of rational and alternative models of the strategic process

Abstract

The transfer of innovations of the Military-Industrial Complex to the civilian sphere is a mechanism that should "launch" the innovation process network model. The article analyzes the specifics of strategic management of defense industry organizations that are focused on the command and administrative management model that ensures the fulfillment of the state defense order (GOZ), and it is established that for successful work in civilian markets, it is necessary to apply a market management model. The problem of integration of these models in time and space is considered in the context of the corporate innovation system (CIS). The proposed conceptual model for the development of diversification strategy for the Military-Industrial Complex organization is based on the results of the analysis of scientific and technical potential and the assessment of the innovative potential of the CIS. At the same time, the ability of the Military-Industrial Complex organization to generate value not only for the subjects of the national innovation system to solve the tasks of ensuring the competitiveness of the state in the world markets in the field of high technologies, but also for other subjects of civil industries due to the diffusion of innovations and their adaptation to the needs of market segments is evaluated. At the same time, the specialization of the organization and the possibility of producing technologically related civilian products are taken into account, since the distribution systems are fundamentally different. Assessment of innovation potential requires analysis of the following subsystems: product (scientific and technical level of products), resource; organizational (compliance of the organizational structure with innovative goals); management, knowledge management subsystem. The implementation of the proposed conceptual model allows to obtain various types of synergetic effects.