Development Features Of The Educational Services Market At The Regional Level

Abstract

The article examines and studies the features of the educational services market in the field of higher education in socio-economic areas of training in higher educational institutions of the Novosibirsk region. The analysis of the problems of studying the market of educational services in the Russian Federation is carried out, the approaches associated with identifying the factors that determine the choice of higher educational institutions by applicants are generalized. The specificity of regional markets is noted, associated with both geographic, demographic and social factors that characterize the capabilities of applicants. The dynamics of changes in the market of educational services in the field of higher education in the Novosibirsk region was analyzed according to data for 2016-2019, the market capacity was calculated for certain areas of training ("economics", "management"), the market shares occupied by the largest higher educational institutions were determined, leaders in each of the areas of training were identified. Correlation analysis established the relationship between the number of applications submitted and the number of applicants enrolled on a paid basis. The use of linear regression analysis made it possible to evaluate the equations of the corresponding dependencies. Due to the heterogeneity of the analyzed data, it was found that it was also necessary to conduct cluster analysis, which made it possible to differentiate the resulting dependencies based on data on the results of the admission campaign in 2019.