DEVELOPMENT CONSIDERATIONS AND OPPORTUNITIES A WINE TOURISM – THE CASE STUDY OF THE STATE ENTERPRISE QUALITY WINES INDUSTRIAL COMPLEX „MILEȘTII MICI”

Abstract

Wine tourism in the Republic of Moldova occupies an important segment in the country's tourism. Investments in wineries and the state's initiative to register the Republic of Moldova on the map of European wine tourism have led to the creation of itineraries that allow visiting numerous domains and wineries. Moldovan wine products are in demand on the EU market, which contributes to the sustainable development of both the wine sector and wine tourism. This article represents a research of the difficulties and possibilities of development of the wine tourism activity in order to discover the solutions and ways of development of the wine tourism in the Republic of Moldova. The topic is current and needs to be researched. The purpose of the present scientific investigation is to research the wine tourism activity of „Mileștii Mici” Winery, the largest underground winery in the Republic of Moldova, in order to identify development obstacles and ways to overcome them. The present study was carried out based on the following research methods: analysis, synthesis, comparison, grouping, etc. The authors' contribution consists in the presentation, calculation and analysis of the main indicators regarding the volume of tourist activity, the evaluation of the performance, competition, risk and tourist potential of the „Mileștii Mici” Winery and the development of recommendations regarding the promotion of its tourist activity.