Abstract
With the continuous improvement of consumers 'material life, the consumption power of China's makeup industry has also been greatly improved. To meet the regulations of consumers, high-end daily cosmetics stores have become the main force of consumers. Everyone has a love of a beautiful heart, so the development trend of the makeup industry is longer. With the consumption concept advancing with The Times, makeup products are no longer the patent of female consumers, and many men are gradually concerned about men's faces. With the gradual emergence of men's cosmetics specially customized for male customers, many enterprises began to care about this promising market. With women's cosmetics gradually filling up, they shift their goals to men. This paper on men's cosmetics enterprise professional manufacturing as the main line, combined with the definition of modern commodity marketing, first tells the story of China's makeup industry situation and development trend, way, men's cosmetics industry and men's cosmetics platform situation and development trend, men's cosmetics market still exist very big future development trend. Finally, a proposal was given for the lean management of the platform.
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