Abstract
This paper dwells on the development of a conceptual model on women empowerment by considering the factors namely career and educational choices, financial independence, social and personal factors. The conceptual model assumes that when women are given freedom in choosing their educational streams and career, then this will lead to financial independence. When they are financially independent, then they also have freedom in their personal and social life. The conceptual model was tested with PLS SEM using Smart PLS 3. The result confirms that the freedom in career and educational choices lead to financial independence which in turn leads to freedom in their personal and social life.
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