DEVELOPMENT AND STANDARDIZATION OF MEDIA PACKAGES ON CONSUMER RIGHTS AND CERTIFICATION MARK FOR RURAL CONSUMERS

Abstract

Consumers are the largest economic group in country. The right to have information about the quality, potency, quantity, purity, price and standard of goods or services, as it may be the case, but the consumer is to be protected against any unfair practices of trade. The present study aims to the Development and Standardization of Media Package on Consumer Rights and Certification Mark for Rural Consumers of Deesa Taluka. A representative sample of 15 respondents from each village (total=60) was selected by following random sampling procedure. Descriptive statistics, paired t test, two sample t test and correlation analysis (SPSS-23) was used for analysis of data. The overall evaluation of different aspects of Visual Aid, Audio Aid and Audio-visual Aid by experts for each parameter was found to be between 2.50 to 2.95; 2.35 to 2.95 and 2.50 to 2.97 respectively. When Pair-t test was administered, the gain in awareness among the respondents was found to be statistically highly significant, Pair-t= (p≤0.01). The result revealed that there was significant difference between pre and post awareness regarding consumer rights and certification mark. Awareness about consumer rights, certification mark showed positive and highly significant association with caste category (r=0.457**) at 1 per cent level while age of respondents (r=0.294*) and education (r=0.275*) showed positive and significant association with awareness about consumer rights and certification mark at 5 per cent level.