Abstract
Located on the Aegean Coast, Foça is the district of the third biggest city of Turkey, İzmir. This little fishing town welcomed international tourism throughout the bright years of tourism beginning from 1970s till 2000s. Foça lost its popularity and a good deal of socio-economic support of tourism through the years after the international holiday villages closed down. Today, the tourism in Foça is restricted to summer season especially by second home owners and excursionists. The people of Foça are striving for ways to revive the tourism. This study is conducted to understand the views of the students of university getting tourism education thus being a more conscious part of the society about developing tourism in Foça. The results of the qualitative analysis reveal the vulnerable sides of Foça to improve as well as its treasures to enhance. Finally, suggestions are provided for more sustainable ways of tourism development in Foça.
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