Abstract
Advances in information technology demand adaptation in all aspects of life, including the tourism sector. The development of technology-based tourism must align with the increasingly massive use of social media, internet and the emergence of a cashless society. This study aims to analyze the factors that influence tourists' perceptions of the development of technology-based tourism and the determinants of tourists' decisions to revisit tourist destinations, with the OLS and Logistic Model. The regression analysis shows that the increasing use of social media, cashless habits, and the younger age are prefer to develop technology-based tourism. Tourists will revisit the destination if the tourist attraction and satisfaction level are more reliable.
Highlights
The development of information technology has led to revolutionary change in terms of the promotion and function of the tourism sector (Ubavić, 2015)
As active users of social media, respondents strongly agree that the development of tourism must take advantage of developments in information technology to introduce destinations to a broader market
Respondents who have a higher preference for non-cash transactions increasingly agree that tourism development is based on technology
Summary
The development of information technology has led to revolutionary change in terms of the promotion and function of the tourism sector (Ubavić, 2015). The information revolution rapidly permeating all economic sectors, including the tourism sector, is the best opportunity to maintain or enhance market position and survive in the competition (Tüzünkan, 2017). There is a need to keep up with the ever-changing trends of the tourism industry to understand better tourists' demands (Chen et al, 2011). The dynamic competition in the tourism sector encourages the industry to create a competitive advantage. Surviving in the market is insufficient if not accompanied by continuous innovation. Efforts are needed to encourage and improve this sector through the information technology (Ilić & Nikolić, 2019)
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