Developing Heritage Tourism in Ireland in The 1990S

Abstract

Heritage tourism has developed as an international phenomenon, based on the historical and cultural resources of tourism destinations. This paper considers the role of heritage tourism as a product being developed by Ireland's tourism industry at a time when government policy is committed to the expansion of tourist arrivals to 5 million by the mid-1990s. The role of the National Tourism Organisation-Bord F´ilte-is critically examined in relation to its strategy to provide a framework for the development of heritage tourism in Ireland, and the implications for tourism development are discussed.