Abstract

This study aims to investigate the role of environmental orientation and environmental collaboration practices in addressing sustainable consumption and production goals in the supply chain. The case study has been conducted using situation–actor–process (SAP) and learning–action–performance (LAP) model to systematically inquire the association between environmental collaboration and sustainable consumption and production goals in an auto sector supply chain. Using the SAP-LAP model, we tried to understand the complexities and interactions among the current situation, involved actors and processes influencing environmental collaboration for attaining sustainable consumption and production for the case study in an automobile firm. The SAP analysis presents a condition of environmental collaboration practices for sustainable consumption and production goal in the automobile supply chain in India. Then, LAP provides the learning followed by the suggested actions that can be taken to improve the performance of environmental collaboration for sustainable consumption and production goal. Therefore, the findings underscore the strategic significance for a firm to collaborate with its suppliers, customers and internal departments to improve performance in the supply chain. We have also developed propositions to underscore the association between environmental orientation, environmental collaboration, and sustainable consumption and production practices. The study will guide practitioners and policymakers to understand the significance of environmental collaboration for accomplishing sustainable consumption and production goal.

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